Privacy Policy
We do not sell, trade, or rent your Personally
Identifiable Information to others without your consent. Ever.
Overview
Our store allows you to buy products, receive
special discounts, e-mails or other promotional information from
us. We use the information that we collect about you to fulfil your
product and service purchases and to create a more personalized online
experience. This is just a brief overview, so please read on for more
details about our Privacy Policy. This Policy may change from time to
time, so please check back periodically.
What information do we collect from you?
In order to better provide you with numerous
products and services, we collect two types of information about our
visitors: Personally Identifiable Information and Non-Personally
Identifiable Information. Our primary goal in collecting information
from you is to provide you with a smooth, efficient, and customized
experience while using our site.
Personally Identifiable Information
This refers to information that lets us know the
specifics of who you are. Personal information is requested when you
order a product or service, fill out surveys, and send us feedback.
For example, this information might include your name, billing
address, shipping address, telephone number, e-mail address, and
product details.
Non-Personally Identifiable Information
This refers to information that does not by itself
identify a specific individual. We gather certain information about
you based upon where you shop on our site in several ways. This
information is compiled and analysed on both a personal and an
aggregated basis. For example, this information may include the Web
site's Uniform Resource Locator ("URL") that you just came
from, which URL you next go to, what browser you are using, and your
Internet Protocol ("IP") address. A URL is the global
address of documents and other resources on the World Wide Web. An IP
address is an identifier for a computer or device on a Transmission
Control Protocol/Internet Protocol ("TCP/IP") network, such
as the World Wide Web. Networks like the Web use the TCP/IP protocol
to route information based on the IP address of the destination. In
other words, an IP address is a number that is automatically assigned
to your computer whenever you are surfing the web, allowing web
servers to locate and identify your computer. Computers require IP
addresses in order for users to communicate on the Internet, browse
and shop.
Where do we collect information from you and how do
we use it?
Our primary goal in collecting personal information
is to provide our visitors with a superior customized online
experience. We use the customer contact information to fill orders,
contact purchasers to inform them of their order status, to send
promotional information, to enhance the operation of our site and
administer our systems. We review the actions of our visitors on an
aggregate basis to determine customers' preferences. We also do
research on our visitors' pages viewed based on the information
provided to us during ordering, a promotion, from our server log
files, from our web site analysis agents, or from surveys. We will use
this data to tailor the visitor's experience at our site, to improve
our marketing and promotional efforts, to statistically analyze site
use, to improve our product offerings, and to customize our site's
content, layout, and services.
We gather information in the following
ways:
Shopping
We collect IP addresses for the purposes of system administration
to gather broad demographic information and to monitor the level of
activity on our site. We collect information from visitors to our site
regarding the URLs they came from, domain types (e.g., .com or .org),
their IP addresses, the date and time of their visit or order, the
number of visits and orders, the number of visits per browsing
session, the server type, the operating system and browser type used
to come to the site, the country, state and telephone area code where
their servers are located, the pages and page titles of our site that
visitors viewed during their visit, whether the visitor's computer is
enabled for Java or cookies, browser language, applications and
plug-ins, and any search terms entered on our site.
Ordering
When you order from us, we collect personally identifiable
information from you. If you order one of our products, we will
collect and maintain your name, e-mail address, billing address,
shipping address, telephone number, product selections, or other
payment information, order number. We collect this, and other
information, as disclosed in this Policy, in order to fill your order,
to communicate with you about your order and to send you promotional
materials. Before confirming your order, you will have the opportunity
to review the product order form and make changes and additions to the
information it contained and these changes will be automatically kept
for future use.
Online Surveys and Polling
In order to improve our services to you, we ask some of our customers
to voluntarily complete surveys. Individual survey answers are
confidential, although Non-Personally Identifiable Information is
collected. If you do not wish to participate in a survey, simply
decline to participate when asked.
Newsletters & Promotional E-mails
We offer free newsletters, such as our promotional e-mails, as a
service to our customers. We will send you newsletters and e-mails
periodically listing current specials and deals. To stop receiving our
newsletter, you can easily out-out be following the instructions in
the e-mail.
Contact Information
If you contact us or our customer service representatives by
telephone, e-mail or letter, we may keep a record of your
correspondence or comments. If you report a problem with our site, we
may collect such information in a file specific to you. If you contact
us through our feedback area or by calling one of our customer service
representatives, we may ask for your name, e-mail address and order
information in order to send you a reply.
Who is collecting your information?
We perform all data collection in-house, never
allowing a 3rd-party to access unauthorized data.
With whom do we share your information?
Fulfilment: The
information collected by our site is used for processing orders,
keeping you informed about your order status, for statistical
purposes, for improving our site and its performance, and to notify
you of products or special offers that may be of interest to you. We
will disclose your Personally Identifiable Information to third
parties to charge your credit card, fill your order, deliver your
order, and provide customer service. For example, we must release your
address and telephone information to the delivery service to deliver
products that you ordered.
Other Parties: We do not
sell, trade, or rent your Personally Identifiable Information to
others without your consent. We may release account information when
we believe that such release is reasonably necessary to enforce or
apply our policies or to protect the rights, property, and safety of
AFE Australia Pty Ltd, our users, or others. If customers do not pay
us for products ordered, we may submit their account information to a
third party collection agency.
Compliance with Service of Process or
Law Enforcement: Occasionally we may be asked by law
enforcement or judicial authorities to provide Personally Identifiable
Information to the appropriate governmental authorities. We will
disclose Personally Identifiable Information upon receipt of a court
order, subpoena, or to cooperate with a law enforcement investigation,
without prior notice to you. AFE Australia Pty Ltd fully cooperates
with law enforcement agencies in identifying those who use our
services for illegal activities. We reserve the right to report to law
enforcement agencies any activities that we believe to be unlawful.
How can you update or correct your Personally
Identifiable Information?
During the online ordering process you can review,
change, or delete the information that you have submitted. You may ask
to have the information on your account deleted or removed; however,
because we keep track of past purchases, you cannot delete information
associated with past purchases. Also, as a security measure we
"back up" the data stored on our systems, and such prior
information cannot be completely removed from our databases. As a
result, you should not expect that all of your Personally Identifiable
Information will be completely removed from our backed-up databases.
What are your choices regarding collection,
use, and distribution of your information?
Email: We may from time to
time send you e-mail or other communications regarding current
promotions, specials and new additions to our site. You may
"opt-out," or unsubscribe from our newsletters by following
the unsubscribe instructions in any e-mail you receive from us. After
doing so, you will not receive future promotional emails unless you
open a new account or sign up to receive newsletters or emails.
Cookies: You may also set your browser so
that it will not accept "cookies" to prevent assignment from
our servers of a unique identifier; however, you will be unable to buy
on our site if you do so. You can still shop our site with cookies
disabled.
What security precautions are in place to
protect against the loss, misuse, or alteration of your information?
In order to most efficiently serve you, credit card
transactions and order fulfilment are handled by established third
party, processing agents and distribution institutions. They receive
the information needed to verify and authorize your credit card or
other payment information and to process and ship your order.
When you access your account information, the
information is kept on a secure server. All of the customer data we
collect is protected against unauthorized access by physical security
means.
We do not store credit card information in our
database at any time.
Contacting us about privacy questions or
concerns
If you have any questions about this Privacy Policy,
the practices of this site, or your dealings with this site, please
contact us. You can find our contact information in the
"Contact" section of our site.
Privacy Policy changes
This Privacy Policy was last changed on March 26,
2008. If we make changes to any terms or conditions of the Privacy
Policy, the changes will be posted in this document so that you will
always know what information we gather, how we might use that
information and to whom we will disclose it. We may change, modify,
add or remove portions of this Policy at any time, and any changes
will become effective immediately upon being posted unless we tell you
otherwise.
|
